王老吉策划书（Wang Laoji plan）.docVIP

王老吉策划书（Wang Laoji plan） Wang Laoji planning book.Txt if you dont understand, say it, if understand, smile, dont say. Avarice is the truest poverty; contentment is the truest wealth. Humor is when a person wants to cry and laugh. Wang Laoji marketing plan ---- click View reference writing materials Wang Laoji marketing plan Catalog First, cover -----------------------------------------P1 Two, directory -----------------------------------------P2 Three preface -----------------------------------------P3 Four. Market analysis -------------------------------------P3 Five 、 problem diagnosis and target market selection -----------------------P6 Six, market positioning and marketing creativity ----------------------------P7 Seven, marketing mix strategy ----------------------------------P9 Eight, marketing plan and implementation of -------------------------------P10 Wong Lo Kat marketing plan Preface： The Wong Lo Kat marketing plan, mainly in order to solve the problem of brand positioning, the planning, mainly from the five parts (namely market analysis, problem diagnosis and target market selection, market positioning and marketing ideas, marketing strategy, marketing planning and implementation of these five aspects) to conduct the research, and through the analysis of SWOT to the bottom, so as to clear current situation and difficulties of enterprises, clarify the development strategy of the enterprise, finally to establish the brand for the enterprise. Part 1: market analysis Marketing environment analysis (1) beverage market overview 1. Market size Beverage market size continues to increase, consumers in the last two years, the number of drinks has increased, beverage market capacity continues to expand, the entire beverage industry market prospects. According to statistics, in the period from 1999 to 2002 the beverage market gold old growth, bottled water and carbonated water beverage growth, fatigue, has two consecutive annual negative growth; new functional beve