知性媒体,智慧生活——由内而外的整合营销打造新城市假日（Intellectual media and intellectual life -- a new city holiday built from inside and outside integrated marketing）.doc

知性媒体,智慧生活——由内而外的整合营销打造新城市假日（Intellectual media and intellectual life -- a new city holiday built from inside and outside integrated marketing） In the second half of 2007, the city holiday weekly appeared, which made Hangzhou peoples life begin to enrich. The city holiday, which is advocated by intellectual life, was accepted by most young people. New events continue to come out and retail sales are up sharply. More and more eyes gradually attracted by it, more notably, it held the Hangzhou tide event selection, the gorgeous color frame, become fashionable people relish the talk. Sponsored by the mainstream of Urban Life Weekly Zhejiang daily newspaper group, the 2006 - 2007 city holiday Hangzhou tide event selection, after nearly two months of time to recommend to the reader and vote at the end of September 2007 ended. In this selection, all kinds of awards from the city of charm and the trend of the quality of life, they are: absolute popularity -- the Hangzhou group of dance linmen program; trend -- the Hermes brand trend; concept, LOHAS, environmental protection bags; the trend of Subversion -- Liuhe apartment; the trend of visual - nostalgia BOBO head; the trend of life design of , Oregon, purchasing, easy to buy a good high-end products. City holiday happened to turn the world upside down changes in a short period of time, the Hangzhou newspaper attention. What caused it? In September 2007, the person in charge of city holiday suffer competition situation is difficult to break through Hangzhou weekly, made a special trip to visit the ancient international consultancy Qizheng Mu Chairman Mr. Kong Fanren, stated the following facts and confusion: City holiday is a Life Weekly of Zhejiang daily newspaper group, which aims to build Hangzhou peoples life and entertainment partners and seek new profit margins. However, the urban area of Hangzhou is only 3068 square kilometers, with a population of more than 400. It is actually a medium-sized city, but there are 5 kin