养生产品如何开展概念营销（How to carry out concept marketing in health products）.doc

养生产品如何开展概念营销（How to carry out concept marketing in health products） Information overflow, information homogenization serious today, health (health joined: What is conceptual marketing? According to the encyclopedia data show that the concept of marketing is mainly refers to the enterprise in the market investigation and prediction based on the characteristics of the product or service will be refined to create a concept of core values, and through this concept to the target customer communication contains the functionality of the product or service orientation, values, and cultural connotation the concept of fashion, science and technology knowledge, so as to stimulate the target customers psychological resonance, lead to the purchase of a new marketing concept. In contrast to the marketing status of health care products, there are three concepts worthy of health care products attention. What are the three concepts? Namely: sleep less, Na sleep and sleep final award.. First, based on the responsibility of social development, the new concept of health products was born: sleep less.. Why is there a concept of sleep less? Because, and white tea world network and other media reports, the Ministry of health workers had a survey of ten city shows that the sub-health status of employees accounted for more than 48%, of which Beijing reached 75.3%, Shanghai reached 73.5%, Guangdong reached 73.4%. For example, in order to improve work efficiency, many people in the workplace try their best to refresh themselves. However, irregular ways of refreshing, work habits and habits that are not in accordance with the rules of health also bring about some negative effects: insomnia. As a result, the night can not sleep, waking up during the day often occurs, the body lost the original balance, over time, the body is very unfavorable. In fact, cant sleep during the day and night, wake up, wake up seems to sleep enough, at night without sleep sleep during the day, come back. However, th