麦肯锡三星电子-37_Nokia assessment v1004.pptVIP

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麦肯锡三星电子-37_Nokia assessment v1004.ppt

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麦肯锡三星电子-37_Nokia assessment v1004

SAMSUNG010605BJ-kickoff2 * FINANCIAL PERFORMANCE 1. Background information Location Registered capital Managementteam Equitystructure Starting year Number of employees Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on Marketing, advertising and promotion Distribution (channel and sales force) Organization structure Ownership structure Sales Profit 2. Strategy 3. Product/market Mission Vision Corporate strategy Market position Key product offerings Key customers Value proposition Geographic focus Pricing SAMSUNG010605BJ-kickoff2 * Nokia’s sales in China grew 31% and its operating profit grew 26% in 2000, among which, mobile handsets contributed to 59% of the sales and 70% of the profit. Mobile handset plays an increasingly important role in Nokia’s product portfolio, as it represents 59% of the sales in 2000 from 54% in 1999. Nokia has secured an operating margin of 22% in mobile handsets, the highest margin in the mobile handset industry in China, due to highly efficient operations that keep the cost down to minimum, even though intensive competition has driven the operating margin down from 24% in 1999. KEY MESSAGES - FINANCIAL PERFORMANCE SAMSUNG010605BJ-kickoff2 * NOKIA SEES 30% GROWTH IN SALES AND OPERATING PROFIT WHERE MOBILE HANDSETS CONTRIBUTE MORE THAN 50% Revenues in China Operating profit in China 2,052 2,697 2000 Mobile handsets USD millions 406 512 1999 2000 31% 26% 1999 Mobile handsets Source: Nokia Press Release, IDC, McKinsey Analysis SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 * SAMSUNG010605BJ-kickoff2 *