专注品牌危中求机（Focus on brand crisis seeking machine）.docVIP

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专注品牌危中求机（Focus on brand crisis seeking machine）.doc

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专注品牌危中求机（Focus on brand crisis seeking machine）

专注品牌危中求机（Focus on brand crisis seeking machine） Editors note The morning of November 13th, from the north cold arrived in the Pearl River Estuary, a little cold, but in the galaxy Bay, a top event - marketing industry second era marketing Festival is warm stage. At 9:30 in the morning, the father of Ai ? Rees and Sun Xuanzhong, the domestic marketing experts He Zhiyi, Li Guangdou, Yuan Yue, Ding Bangqing, and more than 300 business leaders gathered together to witness the 2009 year ten times and ten times the marketing character marketing event released. During the presentation, AI ? market situation and marketing reform and marketing expert Rees, on behalf of China 2009 figures in the period after the financial crisis of the fierce collision, to discuss the crisis in the machine to promote the brand positioning and marketing innovation road to recovery. Peak dialogue Before and after the crisis how to adapt to the needs of customers? Experience: a product to be able to hedge Experience two: ordinary ready Three: precise positioning and marketing experience Yuan Yue: I first asked Liang Shangyan and Liu Hong the same question, we are still in a crisis now, in this crisis, you or your customers with the user before the crisis compared to what is not the same, such as buying motives are not the same as what, to buy housing groups and needs are not the same as what? Liang Shangyan: Xinghewan just like Mr. Rees said, has always insisted on doing the brand, ten years only one thing. When the financial tsunami, we found that the rigid demand was the original, some ten years of loyal partners, will not change because of the crisis and all aspects of change, as long as there is something new will continue to pursue. Over the past ten years to buy a house Xinghewan people will find that from Beijing to Guangzhou have added value in the times, this is not the same with the car. The second is the increasing extent of the house is relatively high. The third is a new customer ba