Combat- web3.0- a new era of social marketing（战斗u2014u2014全面互联、客体u2014u2014社会营销的新时代）.doc

Combat: web3.0: a new era of social marketing Research papers Download News: traditional businesses how to meet the marketing 3.0 era? This is a new challenge, but also an opportunity to catch up traditional merchants, admission tickets only one condition, do the real thing, do have ideas and products of social value . Social marketing, not e-commerce But do not think so romantic, is not so simple, especially lack of moral integrity in the whole society, if the simple e-commerce, the product on the shop to sell, will face a variety of problems. The biggest problem is: trust. No basis of trust on the Internet is difficult to marketing your audience, which is difficult to solve the problem commerce. As this whole social credit system crashes and food safety in the cusp of the project, how do social marketing, do something of social value, but also the real product, how to eliminate this distrust? Through social marketing, rather than through e-commerce. First, to correct a point: social marketing is not just internet marketing, do not just stare at the Internet, from the side of the circle to start, the best way to establish trust from the media channels, not the micro-Bo is not a micro-channel, but by the person’s mouth . The starting point of the line based on trust rather than completely online. All day in front of the Internet are not necessarily the target audience. Efforts even further in the online microblogging engage in activities that may only peers in the industry to join in and keep each other warm, and will not bring what effect all day booing the microblogging group, may not be able to withstand got, they will be staring at the Taobao which is the cheapest. Cherish life, do not just stare at the internet The Internet is an effective social marketing tool, nothing more. Hear social media marketing, generally understand half the people will think of the zombie powder, the topic of speculation, queen, came out of these ne