Combat- web analytics and KPI based practice（战斗u2014u2014网络分析和基于KPI的实践）.doc

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Combat- web analytics and KPI based practice（战斗u2014u2014网络分析和基于KPI的实践）.doc

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Combat- web analytics and KPI based practice（战斗u2014u2014网络分析和基于KPI的实践）

Combat: web analytics and KPI based practice style = “line-height: 18px; font-family: Verdana, Arial, Helvetica, sans-serif; color: rgb (139,138,138); font-size: 13px” class = “Apple-style-span”gt; style = “padding-bottom: 0px; border-right-width: 0px; background-color: transparent; margin: 0px; padding-left: 0px; outline-width: 0px; padding-right: 0px; border-top-width : 0px; border-bottom-width: 0px; color: rgb (255,0,0); font-size: 13px; vertical-align: baseline; border-left-width: 0px; padding-top: 0px; background- origin: initial; background-clip: initial “gt; a: What is Web Analytics? [/ span] style =“ padding-bottom: 0px; border-right-width: 0px; background-color: transparent; margin: 0px ; padding-left: 0px; outline-width: 0px; padding-right: 0px; border-top-width: 0px; border-bottom-width: 0px; color: rgb (255,0,0); font-size: 13px; vertical-align: baseline; border-left-width: 0px; padding-top: 0px; background-origin: initial; background-clip: initial “gt; [/ span] Web Analytics (Web Analytics) that website visitor behavior analysis through the site quantitative and qualitative data analysis to continuously drive and improve the experience of visitors to the site, and visitors into your business goals (both online and offline KPI ) web analytics data collection and processing [/ span] Data-driven business improvement From the above example can be seen in the figure, the user click access to complete the business from sales of the entire link, Google Analytics, OMNITURE other web analytics tools to collect the data provided to help improve access experience to obtain a higher conversion of online leads But in the offline leads the monitoring, but it has been a blind spot in the data, we are often unable to access data sources and associated telephone call on off-line monitoring data analysis, we read Sidney Song this article: Online marketing on-line monitoring of the effect of action (under the blind spot is another data links into t