Combat- Traditional How Fun Internet style-（战斗-传统的娱乐网络风格）.doc

Combat: Traditional How Fun Internet style? (Free Paper Download Center News) management guru, Harvard Business School professor Clayton Christensen believes that innovation has two types, one is the continuity of innovation, and the other is a disruptive innovation is simple to understand, continuity Innovation continues past the road, and disruptive innovation will have to find a new way. disruptive innovation for enterprises, is the two endings, or become a destroyer, or be destroyed. When most of the industry from an incremental competition to the stock of contention, an Internet revolution sweeping the entire economy. Threatened to be destroyed, the ideal state industries and enterprises, of course, is to become of the old mode of spoilers, innovation-driven transformation. Thus, embrace the Internet’s transformation into a common issue in almost all businesses, especially retail and manufacturing sectors, from information asymmetry transition challenges for information Zero brings is --- user personalization, large-scale manufacturing transformation of mass customization. In This process, under the multiple impact of historical inertia, corporate culture, and the leaders of individual factors, different companies have chosen a different transition paths. Path 1 Organizational change ahead When asked why the organizational change driven transformation, the Chairman of the Haier Group, the Board of Directors, CEO Zhang said that the organization has not been repeated transformation, it is difficult to maintain the vitality of enterprise growth two points is a strategic and organizational strategy followed era, organizations follow the strategy. structure following strategy in the management of community is called ‘Chandler proposition’, referring to one of the leading US companies historian, strategic management founder Alfred Chandler’s discovery, he In studying the evolution of the US organizational structure and business strategy of discovery,