Combat- these four errors or low conversion rate electricity supplier website（战斗,这四种错误或低转化率电力供应商的网站）.doc

Combat: these four errors or low conversion rate electricity supplier website Hugo net from foreign media recently reported that the learned, the electricity supplier website, if these minor errors may be low conversion rate, leading to loss of profits, so the sellers, and quickly look at that they have not committed these Errors Now . Error 1: Do not use filters or improper use For example, when consumers buy a dog collar, usually in the hearts already buy the products have a certain indicators, such as price, size, color, material and so on. Not all collars are the same, consumers may want to buy a small chihuahua collar, and want to buy a big Great Dane dog collars, consumers have a certain budget. Counterexample pet supplies shopping site ShopDogB. On the site, consumers can not under ‘Collars amp; Harnesses (with collars and chest)’ category, continue to reduce the scope of the search, because then there is no subdivision, and no filters to distinguish between different collar and chest strap listing. When consumers buy products, in order to find the cheapest option, you have to browse page by page capacity, or in the end will find no leather collar on the site. But also can not filter size, even in the product description page no size information. Seller To avoid such problems, because consumers are generally reluctant to risk buying a product may not be appropriate. If there is no filter, it is difficult to find a consumer to buy the product, so they may not continue to browse the site, but directly to the purchase elsewhere. Error 2: Shopping too heavy cumbersome Shopping process more cumbersome, consumers are less likely to buy the product. Visitors generally do not want to register an account, you do not want to give credit card number, do not want to join the cart or purchase process is very cumbersome, they simply want to buy a single underground. There are counter-examples jewelry shopping website Padani, in no way consum