Combat- how to promote and operate community（战斗u2014u2014如何推广和运营社区）.doc

Combat: how to promote and operate community What is the relationship between operators, operations and marketing People have been asking me what to do community operators, operators have anything to do with sales, I will use their own vernacular stroke again: sales by value is passed to pull people into the family, the traditional sales model is trying very hard to pull out people, then point the service these customers. Community operator is someone else doing it to you at home, can not Laoke, and see what other people like to play, or play mahjong ** is, in short, to give them a play up their own rules of the game. So, when combined with the use of the sales would not exist twenty-eight law (80% of the time to serve 20 percent of users), you do not go to the point of service for each customer, they will be able to own a happy play, will save you a lot of effort. When very happy when they play, they will take the initiative to pull some of the friends and family to your house to play, liberate your sales. And if you do not operate, then someone inside your home to play very boring, and finally a lot of people directly back, and then you ask someone to your house to play, when in fact the difficulty will be growing. Two together, future sales commission is only a small part of your income. But the community want to play, you have to someone Yeah, pull people is a sales process, in fact, the future sales operations two professions I think we can merge. Because operators do not understand the customer that you are unable to play with, and you go in-depth understanding of the user, in itself can be the way to sell work to do. What kind of community is the need for strong sales synergies with intervention operations General community users large body mass, is difficult to point to point service, when the promotion is mainly carried out through the drainage channels of new media, traditional sales model less dependent. For example, industry gro