Combat- how to produce quality content-（战斗-如何生产高质量的内容）.doc

Combat: how to produce quality content? First, the team division of labor After the pre-planning on the need for complete content creation, which requires the implementation of a team - someone responsible for the content and direction of the function, was responsible for collecting and sorting the content, was responsible for promoting the project in a timely manner, it was responsible for the content layout and design Only everyone carry out their duties, in order to do content marketing dish, even if only one person in this team. In general, a good content marketing team needs someone to assume the following roles: 1. Content Officer There may be different in different titles for this position or status, some C- level, namely Chief Content Officer, in charge of some of the company then known as -director of content, but no matter how the title changes, mainly responsible for the work is similar, it Responsibilities include: the right to decide the content of the supervision and planning of the entire manufacturing production, marketing, strategy and innovation, content, audience feedback was responsible, is a part of the entire contents of most marketing ‘dry’ in. 2, the content operations Responsibilities include: content planning and production schedules, content distribution, blog and public number management, information and content consistency to control, search engine optimization (SEO) and so on. 3, invited the writer / industry experts You may need several resident authors or industry experts as their content library, one can reduce the pressure on the team to find and costs and create content on the one hand, it can enhance their rich and authoritative content, so that their brand image more fullness. 4, designer It is always exciting content carefully designed, no design content always seems dry, a thousand li away, so even then bad team, but also need a little basic design elements or outsource design company. Here the