Combat- the value of marketing strategies to sell for value!（战斗u2014u2014营销策略的价值出售价值!）.doc

Combat: the value of marketing strategies to sell for value! Research papers Download News: Non-price competition for consumers and businesses alike. Then the business value of marketing, how to do it? Let price offer value! 1, bundling - large favorably. When the volume reaches a certain level bundling approach can be taken, for customers and merchants can achieve win-win results. Give the most familiar example is the mobile phone and calls the bundle. In recent years, bundling become a common weapon, and achieved very encouraging results. What is bundling? Symbiotic marketing is a form of two or more families that have some relevance to the manufacturer of the relevant product portfolio bundled together for a price for sales marketing. then bundling What advantages do? Bundling can reduce the cost of sales. Learning effect obtained through learning exchanges to improve marketing efficiency reduce cost of sales by sharing sales force to reduce the cost of sales, and production of complementary products through cooperative advertising companies reduce advertising costs. Service levels improved. Shared with other businesses through sales force, distribution channels, making it easier for customers to buy, get better service, to improve product differentiation, and enhance customer loyalty. Bundling can reach each other to enhance the brand image. Disadvantaged businesses, and a strong business through a joint bundle, and improving product and brand awareness in the minds of consumers and reputation, so as to enhance the corporate image and brand image. Strong businesses can also use other the company’s core strengths, to make their products and services more perfect, to further enhance customer satisfaction, brand image and more optimized. Enhance their ability to resist risks through inter-firm division of labor, complementary advantages, the formation of large virtual organizations, and improving the stability of shock. Organizational model