Combat- 2015, maternal precision marketing industry how to do-（战斗- 2015、孕产妇精确营销行业如何-）.doc

Combat: 2015, maternal precision marketing industry how to do? Free Paper Download Center News: With so many 80, 85 women after a young mother, so that maternal consumption patterns throughout the market also will be changed, according to the 2014 China lt;lt; gt;gt; maternal study shows Mom realized from a new generation of consumer spending habits and the development of social relations gradually increased report: a new generation of ‘mother’ in the face of good maternal and child products, will opt to take the initiative to recommend to a friend recommended ‘mother’, Up to 84.6%, a new generation of ‘mother’ is an active disseminator of quality maternal and child products and services. And to see the actual situation in the mother’s maternal inconsistent product or service, 84.1% of the new generation of ‘mother’ select friends circles, talk, more 12.3% of the ‘mother’, selected on the microblogging open forum such as media or Tucao. From these data we can see mothers on maternal knowledge dissemination or product has a very important value, they have a strong willingness to share their experiences and recommend good products. They made the past, ‘silent’ consumers, transformed into active communicators. Therefore, a new generation of mothers has become a key group of mother to child transmission of product reputation. Since these trends have appeared in front of us, so in the digital marketing trends in 2015 how the baby market marketing it? Make good use of mobile marketing There is no doubt that the future of mobile marketing will become a trend. It is understood that the overall market size of China’s mobile Internet in recent years has experienced a spurt of rapid expansion, the future will be expected to maintain 40% -50% growth rate. Mobile marketing end market Therefore, in recent years, showing a rapid growth trend in the coming years will remain 50% -60% of output growth. As a young mother, who use smart phones more and more time and s