Combat- 2016 16 steps to build your digital marketing（战斗- 2016 16个步骤构建数字营销）.doc

Combat: 2016 16 steps to build your digital marketing Research papers Download News: Although we have entered the second month of the end of 2016, but this time is necessary to take into consideration their own digital marketing plans for the year. This article offers 16 steps that allow you to build a system effective, complete digital marketing system. 1. Google AdWords Sell your current products and services, whether its relevant keywords to bid through Google AdWords? Google is now an average of 40,000 per second processing search requests, to achieve 3.5 billion times a day search. People before making a purchase decision, be sure to go through the search engine to search relevant information, if you find out the right keywords, there will be huge traffic, thereby forming a new industry. 2. Landing Page Design According to Search Engine Land’s statistics, only 25% of the ad account account customer conversion rate over 5%, how do you as a basis, breaking the 10% ceiling? The secret is hidden in the design of the landing page. Such as the use of such services Unbounce, you can design and publish different A / B test page, you do not have specialized IT knowledge can easily complete! Search Engine Land that if you want to pursue the ultimate design, a top company, you need to design out of the 10 completely different login page, to find out the maximum extent possible to capture a flow design. See the above conclusion, what should you hesitate it? 3. Moz Why do you always higher than your competitors on Google’s ranking? They always appear on the first page of search results, and you will always be ‘buried’ in the third page! Moz can help you sort out all these reasons, in particular to find out some of the indicators of decisive significance, such as ‘domain of influence’ (Domain Authority). 0-100 influence to be calculated, which is developed from the Moz, is mainly used to review the position of a site ranked in the sea