Combat- 2013 Women Category shop how to break through（战斗- 2013女性类别店如何突破）.doc

Combat: 2013 Women Category shop how to break through Taobao shop the industry is? To integrate everyone Advisory, found that do most or women. Taobao store, women shop most competition is most intense, 2010-2012 the Bazaar Women TOP100 seller update rate of 60 % head seller replacement obvious phenomenon, and waist seller has gradually developed top seller Matthew effect gradually improved, only the waist seller grew up, is a healthy market. According to of Taobao Market Women sector statistics, Taobao women’s cumulative number of sellers has more than one million, the month turnover seller number over 500,000, more than 100 million online products. Meanwhile, the official women’s membership over 100 million. Last year, Taobao Women seller guide, the main highlight on the quality of baby pictures taken, details of the plan and really making the standard open, relaxation of marketing restrictions, gradually increase the proportion of turnover at the bottom, so that more sellers customers and turnover amount In addition, for the protection of the rights and interests of the seller, a strong blow to the Pirates, Women Taobao overall picture quality has improved, a new feel to the consumer for the sellers are very concerned about under the new scheme, the official also increased supervision, new criteria of, so that more high-quality new products able to demonstrate to the front of the buyers in the sub-category last year also try to cooperation with external platforms, middle-aged women, large size women and other specialty channels has developed rapidly. The conversion rate is improved, but the single price drops Women Taobao, Alipay data is growing every year but the slowdown in growth in the proportion of this is due to Taobao Women the one hand, the slowdown in the growth rate of Internet users caused growth in number of users also affected, on the other hand is actually online shopping market The fierce dispute caused by the loss of members, but