Combat double 11- How to create the perfect wireless details page-（战斗双11 -如何创造一个完美的无线细节页面）.doc

Combat double 11: How to create the perfect wireless details page? Free Paper Download Center News: Some people say that the wireless details page is the smaller version of the PC client details page, in fact, not entirely, wireless terminal details page can refer to the PC side, but also to focus on the wireless side in the shortest possible time, the buyer’s purchase the desire to put the biggest, so it’s selling point should be more refined. A. Why should optimize wireless details page? Role details page is built on the traffic on the basis of good details page can retain traffic, the quality of the final completion of the conversion details page can be measured in two dimensions: first, the wireless terminal directly reaching transformation, second, retain buyers, the buyers towards the PC side details page. II. How to make wireless details page 1, change PC thinking Some say that the wireless details page is the smaller version of the PC client details page, in fact, not entirely, wireless terminal can refer to the details page is the PC side, but also to focus on the wireless side in the shortest possible time, the buyer’s desire to buy into the biggest, So, it’s a selling point should be more refined. 2, the wireless user’s concerns (see below) (1) In the wireless side, some buyers have the habit of buying behavior can not be ignored, from the type of network used by the buyer is concerned, there are 2G, 3G, 4G network, WIFI, different network determines the speed of the buyers open the page Open slower, baby jump higher loss rate, which is no doubt, therefore buyers use the correct analysis which network is making wireless details page should pay attention to. (2) For the most accurate description of the product selling. Access to the wireless end car buyers are utilized, et al and other fragments of time online, they are selling more demanding, more precise. 3, making wireless standard details page 4, how do I believe eve