Chongqing TV red channel orientation changing road and Comments（重庆卫视红色通道方向改变道路和评论）.doc

Chongqing TV red channel orientation changing road and Comments Characteristics of the integrated channels of public trust was established in 2004, positioning the first time in 2009, “Red China” to create a hero brand, to the 2011 revision to become the “I love the overall positioning of Red China” under the “red channel”, Chongqing TV after revision in seven years, was finally settled. head and goal revision on the grounds of the Red Channel of Chongqing TV, combing through the history of positioning changes, explore behind the revised thinking, and make certain evaluation with a view of other provinces The positioning of the class TV inspiration. An, Chongqing TV “red channel” revision On January 3 this year, Chongqing TV released a heavy message: no longer play the past, the people familiar with the evening television programs, but to play their own red-cultural programs, and evening prime-time is no longer broadcast drama .3 January, Chongqing TV again announced off the air all the commercials, replaced by a news class, special class programs as well as public service ads, and the city videos, etc., determined to become the country’s first public service television. This message is a microblogging, a revision of Chongqing TV be forwarded within less than a day for nearly 5,000 times, more than 2,000 comments. such a revision in the end is “progress” or “backward”? Supporters argue that the move was to “purify the screen, Chongqing TV in the market insist on the dissemination of mainstream values #8203;#8203;of the wave, not blind obedience “vulgar entertainment” commendable, Opponents argue that such a change, “too red too specialized, and the tone of the program was made like the 1990s”, the audience laugh, “do not how to change tubes, not commercials I support. “is confused: there is no commercial advertising, television income how to do? operators such as how long they can? advertising staff of the Ministry and how to arrange? March 4 two sessions h