Chongqing TV revision strategy line or not（重庆电视线修正策略）.doc

Chongqing TV revision strategy line or not Papers to write network: Abstract: March 1, 2011, Chongqing TV set off a wave of new round of revision The revision to hold high the banner of “mainstream media, public service channels”, caused an uproar in the industry and academia, and a time to praise and reviled sound blowing from all directions, Chongqing TV the revision become another hot topic. In this paper, the details of the revision of Chongqing TV relying on dialysis cause of its revision based on further analysis of the feasibility and the reality of the plight of the revision and future development of appropriate countermeasures, looking forward for the future The provincial TV provides an example and learn from. Keywords: Chongqing TV revision strategy analysis Chongqing TV, as the one located in western China economy underdeveloped regions municipalities, provincial radio, the escalating on satellite channels, and have landed in the central city of Nanjing, Dalian, Hong Kong, Macau, operating income in just a few decades closely related to many times more than the television media of many economically developed regions, the spirit of integration of resources, innovation and the Bayu outstanding media people constantly .2004 the Bayu media who hold high the banner of “credibility specialty channels” in many provinces level TV stand out, 2006, spicy narrative style based on the station to the introduction of human temperament, hit “story? the humanistic world” channel positioning slogan, branding enjoys popular support, shouting hosting the mainstream values #8203;#8203;”Hero in 2009 brand “slogan, the idea of #8203;#8203;a huge hit in March 2011, they raised the mainstream media, public service channels” big sail, “zero advertising, public service,” the first of its kind to open the domestic provincial TV. Under the guidance of the spirit of the Party Committee Propaganda Department, Chongqing Broadcasting Group once again take drastic measures