Column to maintain the stability of television brands Analysis（列保持电视品牌的稳定性分析）.doc

Column to maintain the stability of television brands Analysis [Papers Keywords television brand column; stability; maintenance [Abstract] Chinese television has entered the era of fierce competition, as long as we turn on the TV, are able to watch dozens of channels. A large number of television, many TV competition in the TV people are perilous times, embarrassed, while the audience is No matter what platform, what channel, as long as programs like to see the columns and it will lock in to a remote location, so a TV station, and only do part of the brand as much as possible and programs, it can maximize the potential to attract audience, with the audience. ‘branding’, ‘brand’ has become the inevitable development of television and the pursuit of survival. TV industry competition, the final analysis, brand competition. The current TV competition has entered the era of brand competition, the entire TV market to develop a full range of the competitive landscape. To today, has also entered the television part of brand competition stage, who built a strong brand, whoever wins the stability of the target audience and a steady stream of advertising revenue will come no doubt have the right to speak, whether it is the audience’s attention, or the share of advertising; both ratings rate, or the audience’s satisfaction, there is a separate but inter-related links in this era of respect for the brand, for any TV program, the only way to deal with that is the personality of a brand as a breakthrough to improve their competitive strength, accelerate their transformation to expand their living space. TV is different from the brand part of its general merchandise brand is an important feature, is it more effect on the audience’s mind, the role of emotions in people’s expectations. ‘brands represents a set of beliefs and values ??’and’ successful brand must lead the customer into a deeper, emotional level, generally. ‘such as: CCTV brand column’ Focus ‘, the column a