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Chinese liquor industry when it will hit the bottom-(中国白酒行业何时触底)
Chinese liquor industry when it will hit the bottom?
Recently always see some marketing experts say Chinese liquor liquor almost bottomed out, the second half of 2013 will begin to recover, and cited other high-end liquor Maotai Wuliangye prices began to rise, and in order to demonstrate Chinese liquor has bottomed out the. This assertion given in the trough of Chinese liquor very encouraging, and thus the industry and forget it. But I want to say is that Chinese liquor industry are far from insightful. Not that I want to badmouth Chinese liquor, but the reality in front of us, even the countries are facing deep-seated change, those who transition expansion and development of the industry, will be in the next 10 years at a deep level of adjustment, the recent financial sector turbulence is a weathervane. And this is very clear liquor industry over-expansion of the industry, and has been labeled as corrupt, ill health, wasting a lot of food and other labels decadent industry, how can social change in this one survived it? Those experts say that this year has been in the end, I think either know nothing about the industry, or is it simply deceiving themselves. Liquor industry is currently facing overcapacity, overproduction, excess inventory three problems have seriously affected the entire industry’s rapid development, now the industry is like a bloated obese people, in order to run up has been very difficult. If you do not solve these three problems, the liquor industry to even think about a better life! June since media exposure twice within two weeks consecutive vintages problem, and directly named Shuijingfang, hole in the pit, and other local famous enterprises Erguotou Year Product counterfeiting and problems, is one of the most bloody example, if the liquor industry, and companies are not able to clearly recognize the need to adjust the depth of this industry, then the next adjustment will be more violent, absolutely can not condone and allow the liquo
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