Chinese liquor key is reshaping consumer confidence（中国白酒重塑消费者信心是关键）.docVIP

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Chinese liquor key is reshaping consumer confidence（中国白酒重塑消费者信心是关键）.doc

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Chinese liquor key is reshaping consumer confidence（中国白酒重塑消费者信心是关键）

Chinese liquor key is reshaping consumer confidence The evening of April 15, CCTV Focus section, again focused public attention to the liquor industry. To liquor gt;gt; lt;lt; dubious title exposed part of Sichuan liquor manufacturers to impersonate food wine blending wine sales situation, and liquor production process using various additives matter whether norms indicate whether the product packaging and additives there may penetrate plasticizing agents questioned a series of questions. CCTV smitten makes the already ‘precarious,’ the worse the liquor industry, the industry reoccurrence embarrassing way after column reported some industry people screaming injustice, what is more bluntly events are amplified, suspected of misleading consumers, but, At this point the consumer has pushed the wine rack criminal trial, public opinion is filled with accusations against liquor, liquor thing facing the stalls all cheered. Whether or not the liquor industry has been misread, is magnified in the face questioning the authority of the media, reports, consumer distrust of liquor became more indisputable fact. ‘Unclear’ in Chinese liquor has gradually become a ‘Public Enemies’ The moment Chinese liquor urgent need to reshape consumer trust. 1 Let us review, Chinese wine consumers lose confidence, become Enemy’s ‘growth path.’ 1.1 Every Day skyrocketing, consumers will kidnap In recent years, the liquor business line ‘Every section will rise’ has become the norm, ‘section was up, a large section of rose ‘wine consumer market has become commonplace face of skyrocketing liquor, consumer frustration over the only Wine can look helplessly, screaming can not afford. Behind the line of liquor crazy prices is ‘abnormal’ consumer support, official banquets, holiday gifts and so is the main consumer demand. More despised person is behind this ‘rigid demand’, usually ‘drink do not buy, buy drink. ‘It is in this’ under the rigid demand ‘dare to kidnap liquor consumers will, dep