China as Asia#39;s largest Internet advertising precise delivery determine victory（中国作为亚洲# 39;最大的互联网广告准确交付确定胜利）.doc

China as Asia#39;s largest Internet advertising precise delivery determine victory (News free download), ‘China is the largest in Asia, the world’s second largest Internet advertising market in 2015 China Internet advertising revenues accounted for 29% of the world, 2020 will increase to 31.9%.’ Recently, PwC the report shows that, with the shift to mobile end user traffic, the industry is facing the measurement accuracy, and ad conversion rates and other issues. Data show that in 2015 China’s Internet advertising revenue $ 23.2 billion, is expected in 2020 will reach $ 44.6 billion. It is worth noting that Internet advertising revenue in the mobile side, was raised in 2015 from $ 2.33 billion $ 7.12 billion in 2020, an increase of over three times. ‘Middle enthusiastic crowd of Science and Technology continues to expand, the popularity of smart mobile devices and other factors are driving the Internet has become a mainstream advertising medium.’ ‘Report’ that China still has a majority of households do not have access to broadband, which also provides for the development of the industry room for growth. From the delivery channel, the use of paid search on desktop computers accounted for 37% of 2015 total revenue of China’s Internet advertising is expected in 2020 will rise to 40.2%. Since the Chinese enterprises have gradually accepted paid search, paid search revenue is expected in 2015 from 85.8 billion US dollars to 17.9 billion US dollars in 2020. ‘Global Internet advertising revenue will exceed the radio and television advertising, and this phenomenon will be the first place in China.’ PwC China Telecom, media and technology industry partner Xu Ran told reporters that the exclusion of poor consumer advertising experience also increased the popularity of the use of ad-blocking technology. This Internet advertising precision, conversion rates, higher demands. It is understood that the presence of Internet advertising CPC (pay per click), CPM