Case [overseas] Line- 19 months on how to win the 300 million users（例(海外)线u201419个月如何赢得3亿个用户）.doc

Case [overseas] Line: 19 months on how to win the 300 million users (Research papers Download news) industry came the news: Alibaba and Softbank of Japan will jointly invest communications applications Line although Naver Line and its parent company in Korea has denied and Softbank talks, but adding to the Alibaba investment shares news and more. with rationality. June 2011 to today’s on-line under Line number has reached 300 million users, a 19-month period will be applied successfully to market. Analysts expect 2014 new users about 5 to 600 million people around .19 months, Line speed of development is to think about the former. Line with its headquarters in Japan is South Korea’s Naver, the founder of that is now a net worth of 1.0 billion Lihai Zhen has been broken. Li Haizhen 1992, graduated from Seoul National University in Korea, served as research engineer at Samsung SDS Institute, in an eight-hour work day, which is also the time to spend at least two hours to find the core of future entrepreneurial projects, which is 25% rule. Explore three years later, 李海珍 it together with the other three partners to explore development ‘search engine’ .1997 李海珍 funds to 500 million won, the establishment of the first company within the Samsung SDS venture company -.. Naver com later Companies from Samsung, Li Haizhen also made a concession .2001, Naver and game portal Hangame merged the NHN group. 2002 李海珍 personally led the team developed a ‘Knowledge in Service’ search engines, and with a variety of data integration within the site Naver, Korea opened up a new world of search engines. Establishment and production information database makes its Korean search than Google user experience better and more popular now Google’s search market share in South Korea accounted for only 4.4%. Li Haizhen admit antisocial, golf is also playing well, he will be transferred to the title of CEO and later rival Jin Fanzhu students, and after leaving the establishment