Case Analysis- service-oriented - to build the foundation of the home building market dealers（案例分析-面向服务构建房屋建筑市场经销商的基础）.doc

Case Analysis: service-oriented - to build the foundation of the home building market dealers Founded in 1948, Qingfeng Bao Zipu recently really was a fire, except we all know what the author has been considering another question, Why is this brand can survive more than 60 years to fail, except there Qingfeng Bao Zipu Other old China, such as TRT, ignore the dog is equally long-lasting? Recall home building materials market, why the hundreds of thousands or even tens of thousands of brands of hundreds of thousands of stores, regardless of brand size, some can operate more than a dozen In the local market share of the first to do, and get good returns, while others support a tough one to two years after closing down all inputs boondoggle, night returned to liberation? recent market visits and communication with several dealers in depth so I think about this new understanding. Thinking brought a phone Road trip last month, the city of a certain brand of N Lee suddenly called to the author, began to ask: Wang, can you give me answer a question, I almost do this alliance activities once a month, in addition to our This alliance alliance on the market there are three events often do, and now consumers have been exhausted, the activity effect is getting worse, can you give me to think of a new, effective patterns of activity? For this problem, the author directly to the the answer is: the new model is very effective no, but now we want to do more sophisticated model, grasping the details, while strengthening the team’s training ...... In fact, the situation here for Lee, I still know, you can say that I was ‘the instigator.’ Lee is located in southern China’s N cities, agents of the brand has been three years, relies entirely on two store sales, operations have been tepid, to feel the pressure of last June each brand alliances, it is very difficult to find the end of the General Lee .6 author, after communicating the author gives a quick twist market active marketi