Business entities- a win-win with the logic of competing electricity suppliers（业务实体的逻辑u2014u2014一个双赢的竞争电力供应商）.doc

Business entities: a win-win with the logic of competing electricity suppliers Following the 2011, 2012 ‘double-eleven’ were a record 5.2 billion yuan (Taobao Mall and Taobao, 19.1 billion yuan (Lynx and amazing Taobao transaction volume, ‘double eleven’ has become the most online shopping Fengeng retail market In striking point in time .2013 ‘double eleven,’ Lynx once again hit a new record of 35.019 billion yuan in the many bustling electricity supplier, while the industry will look again toward ‘double-October’ War of the traditional retail industry face electricity supplier ‘double eleven’ impact traditional retail should be how to deal with it? Related information display, traditional retail giants in 2013 ‘double eleven’ war is no longer a passive competition, but take the initiative to ‘From competition to competing’ innovative thinking deconstruction ‘double eleven’ - ‘Double Ten a ‘no longer just electricity supplier carnival, traditional retailers are also an occasion to’ double eleven, ‘the common Dataichangxi with electricity suppliers to seek win-win marketing carnival. The new trends in the electricity supplier October 10, 2013, Jingdong initiated the ‘Double Ten season just fine, good cargo why Amoy’ advertising campaign, directed at the soft underbelly Taobao to ‘fine’, ‘logistics’ as the core demands against ‘double eleven.’ Jingdong announced In the October 26 to November 30 to sign orders, delivery fee borne by businesses Jingdong, enhance the user experience. On the same day, Dangdang CEO Li Guoqing deployed through internal mail ‘anniversary month + double eleven’ battle plan, is no longer just hit heavily, fight Costly played the ‘advertising war’, but the fight ‘parity war, war, and product logistics war’ . Tencent will use the time difference to ‘1020 berserk Festival’ blocking ‘double eleven’, open easy fast network and QQ online shopping the two platforms, the first dual-platform interactive, joint promotions. October 17, Lynx