analysis- one hundred billion net economic red, brand marketing, not just beautiful bubble（分析-一千亿净经济红色,品牌营销,不仅仅是美丽的泡沫）.docVIP

Analysis: one hundred billion net economic red, brand marketing, not just beautiful bubble Research papers Download News: awl face and then countless deep V network anchor from Sister Lotus to Papi sauce, red outside the network definition is changing, and was added and the IP, the fans, the topic, from the media and other labels. However, faced with the prospect of the network is not clear red economy, many people dismissed as ‘short-lived’, while brand marketing, the network is just another red and a beautiful bubble it? Founder of the Red Network if it is a shortcut to brand marketing? From a broad network of red definition, not just papi sauce, Yike Li was born in grassroots groups and other network stars, some long-term become a hot topic of corporate CEO and founder, who is also a sense network of red and and brand marketing has a close relationship. Both using their own mobile phones appeal Overheating hammer achievements, but also continue to create topics, to win attention, and translate them into brand promotion and sales of Dong Mingzhu, Lei Jun, Zhou Hongyi, Chen Europe and so on. Indeed, these have ‘red network’ status of the CEO, through its own network in the world of personalized identity symbol, accumulated a large number of fans to become brand loyal fans of the product, and eventually become more deeply ‘the most good spokesperson. ‘ In the trend of this power, many companies began to take the founder or CEO to do alternative marketing, exposure and some ridiculous point of view and other emerging high-strength, simply want Overheating formula concocted success, particularly evident in startups body . ? However, the founder of the network of red brand marketing is really a shortcut to it we have to consider the following two questions: First, the brand should not be equated to the founder’s name. Luo’s success lies in the ‘Luo powder’ to feeling ‘hammer powder’, which is typical of the brand that is personal, individual that