analysis of thermal power enterprises to improve the profitability of the significance and strategy（火电企业提高盈利能力分析的意义和策略）.docVIP

Analysis of thermal power enterprises to improve the profitability of the Significance and Strategy Abstract: In the current market situation, the thermal power enterprise’s profitability and sustainability is facing serious challenges, from marketing, project management, cost control, financial management, energy saving, reliability six aspects, thermal power companies on how to improve the profitability of specific proposals. Paper Keywords: thermal power enterprises, profitability, marketing The market economy is a competitive economy. With the accelerated process of economic globalization and the rapid development of information technology, modern market competition will be intensified, and enterprises of each country had to face this challenge since the 1980s Since there are many countries in the world began to rebuild its electricity industry, setting off to break the monopoly and introducing competition in the electricity market reform as a symbol of the wave of the electricity market is a worldwide change in the power industry experienced a hundred years After steady development faces a historic big impact. With the electricity market reform continued to deepen, thermal power enterprises will face more intense competition, if not fully, deeply thinking and understanding of future competition, you can not plan ahead, you can not create their own competitive advantage as soon as possible, then intensified in the future generation competition in the market will be in a passive position. Especially in recent years, coal prices continued to rise, the total cost of thermal power enterprises to continuously improve, corporate profit margins further reduced, therefore, how to improve the profitability of thermal power companies to build thermal power enterprise’s core competitiveness has important practical significance. I. Marketing Strengthen marketing, strengthen management work, is to enhance the profitability of power generation companies