肯德基供应物流模式对企业供应链的启示（The inspiration of KFC supply logistics model to enterprise supply chain）.docVIP

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肯德基供应物流模式对企业供应链的启示（The inspiration of KFC supply logistics model to enterprise supply chain）.doc

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肯德基供应物流模式对企业供应链的启示（The inspiration of KFC supply logistics model to enterprise supply chain）

肯德基供应物流模式对企业供应链的启示（The inspiration of KFC supply logistics model to enterprise supply chain） The inspiration of KFC supply logistics model to enterprise supply chain Article tag: KFC logistics model information experience case Abstract: One of the important factors to the success of KFC is the representative of multinational chain service enterprise is the efficient operation of the logistics system, analyze and learn from the successful experience of Kentucky, to improve the inspiration and help the service quality and expansion ability have great enterprises of our country. One of the important factors to the success of KFC is the representative of multinational chain service enterprise is the efficient operation of the logistics system, analyze and learn from the successful experience of Kentucky, to improve the inspiration and help the service quality and expansion ability have great enterprises of our country. 0 Introduction In the Ministry of Commerce announced on the list of top 100 catering enterprises, yum consecutive years topped the list, nearly three years of sales were 13 billion 330 million, 16 billion 900 million and 20 billion 700 million, far more than the second ranked companies, will rival global food giant McDonalds is far behind, as yums main work, Kentucky No. In 2007, KFC entered the Chinese market 20th anniversary, and the number of branches in mainland China exceeded 2000. Behind the high-speed development, the efficient and smooth logistics system is a powerful weapon for KFC to be ahead of its competitors. 1 supply chain requirements for fast moving consumer goods FMCG (FMCG Fast, Moving Consumer Goods or CPG Consumer, Package Goods), refers to the consumer consumption faster, need to constantly repeat purchase products, typical FMCG includes products, food and beverage, tobacco etc.. CPG is a typical mass market consumer market, the market capacity is large, the customer has the characteristics of wide distribution, high frequency of cons