第八章 产品决策（The eighth chapter is product decision-making）.docVIP

第八章 产品决策（The eighth chapter is product decision-making） The eighth chapter is product decision-making I. teaching aims and requirements Understand the basic concepts of product, product portfolio, product life cycle, new product development, familiar with the characteristics of the product life cycle and corresponding countermeasures, grasp the new product development process. Two, teaching key points and difficulties Key: product life cycle strategy Difficulty: new product development Section 1 product concepts and product categories [import case] The development of head gallery to do business many practitioners but make a lot of money but few, in Taiwan city of Kaohsiung will set up Fifth stores in the Sanqi salon, to the service oriented business purpose to create a miracle of beauty, 12 years not only earn large sums of money into, and even opened 4 stores home, master of beauty and hair apprentice a total of more than 150, are women. Hello sir, may I have your name, please, please look at todays newspaper, please have a cup of tea...... into the temperature adjusting suitable, soft music plus Sanqi salon, smiling, courteous, friendly, uniform denim dress with female apprentice , like being in the cafe. Then, a series of so good, Mr. (Miss) where to live...... trapped life, until the end, the head of business door wash you with Sanqi indissoluble bound with the phone number and address, because you have a kind of female apprentice recorded. Double Tenth Festival is coming, we printed 3000 Sanqi held big gift posters, according to the access to the old customers, hope that he (she) who took a beautician, and take the gift of good soap. Always forget to keep in touch with customers; write often remind the old customers a shampoo and a cup of tea, this is the business philosophy and foreign people; on the strict requirements of Sanqi also provides protection for them to improve the quality of service. To the three Qi work to miss after several weeks of assessment,