市场营销梳子（Marketing comb）.docVIP

市场营销梳子（Marketing comb） Prof. Li Yining: sell the combs to the monks There are four salesmen in a comb factory, and the factory asks them to sell the combs to the temple, The first salesman went, returned empty handed, and said, the monks in the temple do not need a comb at all. Second salesmen to sell after dozens of comb tricks: the monk is not hair, but hair often helps the head blood circulation, is conducive to longevity, Third salesman ability more, sell hundreds of comb, the temple Abbot accepts his proposal: Pilgrims to burn incense, hair often stained with incense ash, if the temple prepares a comb for hair care because they use the pilgrims, a sense of the temple, incense will be more vigorous. Fourth salesman is back to a large number of orders, his ability is to persuade the abbot comb as souvenirs for pilgrims, pilgrims to love a pair of antithetical couplet inscribed on the comb on the side of the temple, the other side is engraved Jishan comb three words. Question: Why are the same products different in terms of marketing and profitability? The idea of marketing ideas should be used for analysis. Anonymous answer: 2 popularity: 81 solution time: 2010-07-14 08:45 100%, from the marketing point of view, this is mainly four (marketers) on (market positioning) positioning and (market opportunities) on the development of different depth of understanding caused by: The first and second bits are only considered from the function of the product (target market), the target market is limited, and the functional suitability of the product is added. The second place has expanded the additional function of the product; Third and fourth are no longer limited to the product market, but to make products on the target market and develop their own products (depth, additional functionality, and value) SECOND Direct selling is also sold in crooked ways. The first salesman, in accordance with the material based concept, products to impress potential customers, it is clear