市场营销案例分析（Marketing case study）.docVIP

市场营销案例分析（Marketing case study） Eight case analysis module (12) 1, in 80s and early 90s, canned goods on the Chinese market has a large sales, especially canned fruit, but also by the vast number of consumers. In Shantou a canning factory, in the production of canned orange famous, but the rest of the orange peel has no good treatment method, then put the orange peel to nine cents a pound to the price of drug purchasing sales, but still very difficult. Dont think they can only make the dried orange peel orange peel into the traditional Chinese medicine is useful? After a period of study, they finally developed the Pearl of the new use, tangerine peel can be used as food. But this little food has the beauty, keep slim and other functions. At what price do you sell this product? The market survey found that women and children especially love to eat snacks, and then feel free to spend money, but the fear of eating snacks will lead to obesity, but just the Orange Pearl and menace from the rear there are no similar products on the market. As a result, they decided to pack 1 yuan per 15 grams, 33 yuan a pound, put on the market, the product sales hot. (1) what pricing strategy does the enterprise adopt? (2) why should we adopt this strategy? (3) if we sell at low prices, can we get as much or more profit as the high price? 2, Daniel is a large food factory, Levin company marketing director of the deputy general manager. In the companys sales, 30% of the companys products are sold to convenience stores and 20% are sold to associated stores and supermarkets. He thinks the convenience store should be re evaluated because its sales are too low. Tom was charged with the matter. Two months later, Tom provided Daniel with a survey report as follows: 1) convenience stores, which make up 30% of sales, account for 50% of retail stores; 2) the selling time of a salesman for a convenience store is equal to 50% of the time spent in a joint store and supermarket; 3) two years ago, 50% o