Smartphone Market Analysis Lenovo final（智能手机市场分析联想决赛）.pdfVIP

CCS CCS Insight Report insight making sense of the connected world Global Smartphone Market Analysis and Outlook: Disruption in a Changing Market June 2014 Table of Contents   1: Executive Summary 3  2: Global Smartphone Market Size and Value 4  3: Competitive Landscape Dynamics 6  Overview 6  Smartphone Market Dynamics 6  4: Operating Systems and the Rise of the Ecosystem 11  5: Carrier and Distribution Dynamics 13  6: Market Forecasts and Assumptions 14  Market Forecasts 14  Forecast Assumptions and Further Findings 16  7: Conclusions and Implications 17  Global Smartphone Market Analysis © CCS Insight 2014 page 2 of 18 1: Executive Summary The global smartphone market has witnessed extraordinary growth in recent years, with shipments rising by 40 percent in 2013 to exceed the 1 billion unit threshold and $266 billion in value. CCS Insight forecasts smartphone shipments of 1.89 billion units by 2018. However, explosive growth has been accompanied by significant disruption. Large Web players are seeking to embrace the advantages that mobile delivers in the areas of engagement, context, connectivity and price compared with the PC-based gateways that have defined their businesses until now. At the same time, Apple has redefined the hardware business model; Samsung has built a substantial advantage thanks to the scale of its operations; and the barriers to entry have fallen thanks to factors such as the rise of the Android operating system and numerous reference design platforms that enable a thriving manufacturing community, most notably in Shenzhen, China. This report assesses