持之以饥,怀之以愚（Hold on to hunger, fool with your heart）.docVIP

持之以饥,怀之以愚（Hold on to hunger, fool with your heart） In the past 30 years, Chinas economy has a high annual growth rate of 10%. In such an environment, many enterprises can easily find various growth opportunities. This year, Chinas economy has seen its first low growth. How should Chinese enterprises cope with it? From the schedule, we can better see the challenges ahead. No chance in the economic era of low growth is not the main challenge faced by the enterprise, how to do a variety of past successful experience, in the new economic situation, past experience were discarded. But in the past, formed in the era of high growth experience often still dominate the strategic thinking of enterprises, so that enterprises can seize the opportunity of the new era, such as SONY air music and electronic technology has huge reserves of strength, but could not lead to develop iPod than Apple Corp; YAHOO once stood in the Internet business innovation, but miss the great opportunity of social networks. How to discard the successful experience of the past? Management has long studied this phenomenon and the most famous one is the theory of the ability trap, which is organized by James Madge, an expert in the organization. He believes that these successful companies will accumulate a lot of experience, but these experience will shape the organizational rationality will restrict enterprises to explore new areas, fall into the trap of experience. The most typical example is Theodore Levitt described in the famous marketing myopia in the text, even if the new vehicles, trucks and aircraft, rail bosses still indulge in past success, and miss the opportunities brought by the new technology innovation. Empirical function They also experience, experience, experience is what function? Experience has two main functions: one is discrimination and the other is learning. First, in the asymmetric information environment, experience is an effective screening signal. Through the past performance o