国外成熟乘用车市场分销渠道模式的启示（Enlightenment of foreign mature passenger car market distribution channel model）.docVIP

国外成熟乘用车市场分销渠道模式的启示（Enlightenment of foreign mature passenger car market distribution channel model） Enlightenment of foreign mature passenger car market distribution channel model [Abstract] this paper introduces the current international mainstream car distribution channel mode, study abroad mature passenger car market distribution channels, and pointed out that Chinas passenger car distribution channel development status and existing problems, put forward Chinas passenger car distribution channel development direction. In 2011, Chinas auto market production and sales were 18 million 418 thousand and 900 and 18 million 505 thousand and 100 vehicles, including passenger cars (including cars, SUV, MPV and the cross type passenger car sales were completed) 14 million 485 thousand and 300 cars and 14 million 472 thousand and 400 vehicles. Data show that the adjustment of the product structure of our country has achieved initial results, and has begun to enter the era of auto consumption which is mainly composed of passenger cars. Today, with the homogenization of products, more and more passenger car manufacturers recognize the importance of distribution channels, and actively carry out channel research and change, so as to obtain certain channel advantages in competition. First, the international mainstream passenger car distribution model analysis (1) brand franchised stores (4S shop). Monopoly store is a single brand monopoly based, integrated vehicle sales, after-sales service, spare parts supply and information feedback, such as four in one distribution model. Brand monopoly has the characteristics of standardization, whole course, exclusiveness and so on. It is the embodiment of enterprise brand, culture and value. (two) passenger cars, supermarkets and passenger car chains. To product sales oriented, can operate a number of manufacturers, a variety of brands for customers to compare, buy, in addition, through the increase of rest, entertainment and other functio