如何打造你的独特竞争优势（How do you build your unique competitive advantage）.docVIP

如何打造你的独特竞争优势（How do you build your unique competitive advantage） How do you build your unique competitive advantage? The essence of competitive strategy is to create a position where others can not be replaced. The father of competitive strategy, says Michael Porter, a professor at the Harvard University, the essence of competitive strategy is to create a position that no one else can replace.. If the enterprise wants to stand out in the fierce war, it must form a unique competitive advantage, otherwise it will be easily replaced by competitors. Interactive topic: what is your unique competitive advantage? Potter thinks, want to establish the competitive advantage of the enterprise, there are three kinds of competition strategy that can follow: 1. total cost leading strategy; 2. Differentiation strategy; 3. specific strategy. The three strategy requires enterprises to reposition in the aspects of cost control, differentiation of products and services, main attack market and so on. They can find the best combination of their own resources and capabilities, and form their own advantages. If we take the enterprise value chain and strategic links are simplified into product development, marketing and services, business models and other parts, so the enterprises should be in an invincible position requires at least one of the ways to get ahead of the competition, to be successful. The exploration of three Chinese enterprises in related fields has brought us useful enlightenment. Product research and development In the high-tech industry, such as IT And the Internet, product development leader, often able to lay a huge competitive advantage of enterprises, such as the PC era, Intels lead in processor chips, Apples era of mobile intelligence launched in epoch-making products iPhone Etc.. In fact, in some areas, Chinese enterprises have gradually gained the leading edge in product research and development, and even become the invisible champion of the industry. As Guangdong