渠道拦截策略10问（10 questions on channel interception strategy）.docVIP

渠道拦截策略10问（10 questions on channel interception strategy） 10 questions on channel interception strategy The author of the article medical health care products marketing new trends from the terminal block to intercept in China channel marketing communication network broadcast, attracted countless friends in the industry advisory letter calls, so I have no time, so I put some deep channels to intercept the views and issues, organized into 10 problems with the industry friends. 1, the difference between channel interception and terminal interception? Channel interception is in the circulation industry chain high-end interception behavior, equivalent to in the upstream of the river to build reservoirs to block water, just block the other competitive enterprises water, let the channel flow their own water. This can effectively avoid competition in the terminal. The main differences are as follows: Channel interception is face work, stopped by a group of customers, terminal interception is point work; The efficiency of channel interception is high, and the efficiency of terminal interception is low; Channel interception is the operation of high-level corps, terminal interception is low level, point to point competition, is close combat, bayonet warfare is marketing warfare; Channel interception negotiations are difficult and need to be mobilized, and terminal interception is difficult and requires little resources; There are no restrictions on the number of channels intercepted products, products adapt to a wide range, and terminal interception is generally high priced products, and the operation of a variety of needs, otherwise there will be input output ratio uneconomical; Channel intercept is the end customer, two class business and other customers, is a channel to promote, or channel leveraging work, and the terminal is the target consumer interception, persuasion is a wide variety of target patients. 2, channel interception product varieties and terminal interception,