渠道下沉,对县域市场的开发与管理（Channel sinking and development and management of county market）.docVIP

渠道下沉,对县域市场的开发与管理（Channel sinking and development and management of county market） Big manufacturers have been bleeding in big cities, and the level of competition has been almost suicidal, and suicidal behavior has often occurred. Sanlu and Mengniu, Guangming, Yili have even lost their lives; unified and Wahaha, Kangshifu battle positions are lost; Coca-Cola, hundred Cola is also bitter, bitter and bitter. First tier and second tier market in major supermarkets dominate the channel business, with the manufacturers in the game also nearly dead beat. The cost of hundreds of eyesight, hundreds of days back for reality, competitive rivals from the situation, forcing everyone looking for new growth point. At the same time, the citys high staff costs and high frequency changes in personnel, but also allows manufacturers to no alternative, so that small manufacturers do not know what to do. To sum up, we should be able to realize that the channel must sink, and the county market will be our new important work direction. Characteristics of county market In fact, there is no big city market steep, county market is extremely important, the regional imbalance, China development, rural consumption habits and the ability for the development of the county market and provide a realistic basis. Provide the external conditions of the preferential agricultural policies of the central development of the land market in the country, the traffic environment change, migrant people and from the development of county economic development and the market has injected new vitality. The county covers 93% of the countrys land area and 73% of its population. Diguangrenchou, slow economic development in big city, the concept of consumption weak income level is lower than in a big city, big city, product quality requirements are lower than the big city, pay more attention to the price and benefits. Generally speaking, the specific characteristics of the county market are as follows: First, the coop