汽车销售渠道的设计策略和原则（Design strategy and principle of automobile sales channel）.docVIP

下载本文档

3
0
约1.42万字
约 11页
2017-08-15 发布于河南
举报
版权申诉

汽车销售渠道的设计策略和原则（Design strategy and principle of automobile sales channel）.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

汽车销售渠道的设计策略和原则（Design strategy and principle of automobile sales channel）

汽车销售渠道的设计策略和原则（Design strategy and principle of automobile sales channel） 1, the function and function of automobile sales channel Sales channel refers to products from the manufacturer to the user during the transfer of all the ownership or transfer of ownership to assist business organizations and individuals, namely the product from the producer to the various links in the circulation process after users connect to form a channel. The function and function of the distribution channel or distribution system of automobile products are mainly: (1) sales function; (2) promotion function; (3) new product launch (trial sale) function; (4) realize storage and transportation function; (5) market forecast function; (6) settlement and financing functions; (7) service function (8) negotiation function; (9) risk taking function; (10) information feedback and consulting service function; 2, the types of car sales channels The sales channels can be divided into the following four basic types according to the length of the channels, whether they have intermediate links or intermediate links: Type 1: producer to user Type two: producer, retailer and user Type three: producer, wholesaler, retailer, user Type four: producer, agent, wholesaler, retailer and user The above four channel models can also be summarized as two types: direct channel (first type) and indirect channel (latter three). Direct channel has no intermediate link, it is the shortest channel; indirect channel has intermediate link, this is more extensive channel type. In addition, the channel types can be divided according to the width except the length of the channel. How much the same level of middlemen is the width of the channel, middleman, channel width is narrower and more. 3. Influence factors of automobile sales channel design Sales channel design should be under the guidance of enterprise management objectives, and make the best design on the basis of full evaluation of the influencing factors. Generally s