学术主页的二维体裁分析 .docVIP

　　学术主页的二维体裁分析英语语言学论文 --Chapter One Introduction 1.1 Overvies at examining academic homepages from the perspective of a tensional genre analysis.Personal homepage, the elements of ethod to advertise individual. As a result, more and morescholars in universities seize the opportunities to promote their unique images by building anacademic homepage, efield. At the same time, modern munication technologies enable ote their identities. Therefore, universitiesare also trying to apply academic homepages of scholars as advertising strategies in theirodity and its prospective students beeconsumers. Consequently, academic homepages of scholars run by the university not onlypresent themselves, but also promote the university. Therefore, this study seeks to discoverhoic homepages of scholars are managed to achieve the promotionalfunction online in the context of university. 1.2 Rationale of the Present Study There are several reasons contributing to the study of academic homepages from theperspective of a tensional genre analysis.First of all, academic homepage of scholar is a genre in scholarly life e and abroad. Academic homepages managed or controlled by the universityor the department the scholars ation of the scholar, but also make them knoore aboutthe disciplinary munities, academic resources, and considerable insights of the schooland/or departments. Consequently, due to the severe petitions among top universities allover the ber of universities set up homepages for the scholars inorder to promote the school and attract more excellent students and neployees. In theacademic homepages, the subject of the page, namely the professors or doctors, usually playstic field ation about his study or research,and employee in the university ote the image of theschool and/or department. Therefore, hoic homepages serve to achieve theirmunicative purposes e time attracts the author ofthe present study most.Secondly, the rapid development of globalization makes it more important and urge