全面质量管理概述 Summary of Total Quality Management .docVIP

　　全面质量管理概述 Summary of Total Quality Management----MBA Essay论文 --在20世纪90年代初，管理理念被称为“全面质量管理”获得普及。它的起源追溯到美国质量专家的想法。 全面质量管理（TQM）的定义是“管理整个组织，它擅长的是重要的客户的产品和服务的所有方面。”的定义，这一理念以质量作为竞争优势的组织的驱动主要成分。营销决策直接受到这样一个系统的影响，因为质量是产品/服务设计的一个组成部分，是潜在购买者的一个重要决策标准。 In the early 1990s, a philosophy of management called total quality management gained popularity. Its origins are traced to the ideas of U.S. quality experts alcolm Baldrige National Quality Aanagement (TQM) is defined as managing the entire organization so that it excels in all dimensions of products and services that are important to the customer. As the definition states, this philosophy concentrates on quality as a primary ponent of the organizations drive for petitive advantage. Marketing decision-making is directly effected by such a system because quality is a ponent of product/service design and can be an important decision-making criterion employed by potential buyers. The TQM model goes beyond product and service quality, ho of management that emphasizes mechanisms like control and punitive action ately hinders an organizations attempt to produce quality products and services. Rather, the organization that vieployees as critical, creative resources uch better able to pursue quality in every activity and through every decision. Some of the key tes of TQM are: Every employee has creative skill and talent that can be beneficial to the organization, and employees should be empoaking responsibility and authority. An organization must engage in parallel and simultaneous decision making rather that hierarchical decision-making. Functions like marketing and production must ultaneously to create solutions rather than aking. An organization must replace a control mentality and structure aking. Speed and quality are the essential dimensions of petitive advantage and should constitute the overriding objectives of the organization. The underlying premises of TQM are attractive. Hoe-consuming process. Speed and quality are essential