市场营销中4P4C4R4S策略的分析（Analysis of 4P, 4C, 4R and 4S in marketing）.docVIP

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市场营销中4P4C4R4S策略的分析（Analysis of 4P, 4C, 4R and 4S in marketing）.doc

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市场营销中4P4C4R4S策略的分析（Analysis of 4P, 4C, 4R and 4S in marketing） 10 stage white belt moderator Space | blog | album | short message Gender: male status: offline Forum level: Bronze elder Wealth level: no Treasure chest: Post: 1984 Posts summary The analysis of 4P, 4C, 4R and 4S in marketing Stern published in Soufangwang Owners Forum - Kunshan - Happy Tesco Analysis of 4P, 4C, 4R and 4S in marketing Abstract: according to the latest marketing theory, discusses how to use new theory of enterprise is the best 4P, 4C, 4R, 4S, analysis and application of Procter Gamble by combining specific examples, to help enterprises in the marketing process in the light of the actual self apply theory to practice. Key words: 4P; 4C; 4R; 4S; marketing; P G In todays rapid development of the market economy, any enterprise to satisfy the customer, to achieve business objectives, develop, must not only consider the use of some isolated factors and means of market competition, we must start from the characteristics of the needs of the target market and the marketing environment, according to the comprehensive use of resources and advantages. Different ways of marketing, the formation of a unified, supporting marketing strategy, so as to play the overall effect, in order to gain the best effect. From the initial introduction of 4P strategy, in the process of continuous development of marketing, 4C and 4R and 4S have also been put forward a series of theories. I. 4P policy 4P is the factor that can be controlled in the marketing process, and also the main means of marketing activities. The specific application of them has formed the most basic marketing strategy of enterprise. 4P means product product, price price, place place, promotion promotion. First, for products, pay attention to the product entity, service, brand and packaging products, specifically refers to the target market of the enterprise to provide a collection of goods and services, including the utility of the products, qua