市场营销专作业1（Marketing special work 1）.docVIP

市场营销专作业1（Marketing special work 1） First questions, radio questions 42 points 1. (3 points) as what customers need, what we produce, supply what as the motto of the enterprise is (enterprise)? 1. production oriented 2. sales oriented 3. marketing oriented The correct answer: 3 2. (3 points) a view that as long as the enterprises can improve product quality, increase product functionality, will be full of customers. The idea is (). 1., production concept 2. product concept 3. marketing concept The correct answer: 2 3. (3 points) the core of marketing is (). 1. production 2. promotions 3. exchange The correct answer: 3 4. (3 points) an optional investment strategy for a B business unit should be (). 1. development strategy 2. maintenance strategy 3. contraction strategy The correct answer: 1 5. (3) of a company using the technology advantages, not only the operation of computer, photoelectric products, chemical products, business and sports goods, interior decoration, and the Patent Office of a certain brand of beverages, this strategy is (their). 1. product development 2. concentric diversification 3. composite diversification The correct answer: 3 6. (3 points) the amount of income that is deducted from the tax and non tax burden of the personal income of the consumer is called (). 1. people all income 2. disposable income The disposable income of 3. people The correct answer: 2 7. (3 points) a dairy company is planning to develop a market. After the investigation, it was found that people in the area did not like to drink milk. In this regard, the enterprise marketing task is to implement (). 1., reverse marketing 2. restorative marketing 3. stimulating marketing The correct answer: 1 8. (3 points) a consumers complete purchase process begins with (). 1. raise funds 2. cause demand 3. collect information The correct answer: 2 9. (3 points) analyze the intrinsic psychological factors that influence consumer behavior. 1. understand the affordability of the consumer 2