淡季营销管理（Off-season marketing management）.docVIP

淡季营销管理（Off-season marketing management） Off-season marketing management Author: Lu Qiang There are many products sales season, for example, air conditioning is more obvious seasonal characteristics of products, a year into August, air-conditioning manufacturers have layoffs, cuts, or semi shutdown to avoid overproduction, avoid air-conditioning inventory backlog; and one to second years in March, they began to recruit, work overtime to catch up with the production the air conditioning season coming. How to manage off-season marketing in such enterprises with obvious sales season? 1., off-season marketing management focus Off-season marketing management work is divided into two categories, the first type of work is some routine marketing management, these work is usually in the off-season, for example: Summarize the marketing work in peak season and draw up new marketing plan Do a good job in the early sales settlement, sales returns and later sales services, seize the time to cash the sales rebate of customers, solve the remaining problems during the peak season sales and eliminate the worries of customers and distributors. At the same time, enterprises should make a comprehensive summary of the marketing work in the peak season, find out the deficiencies, make an assessment of the marketing staff and distributors, and work out the improvement plan and marketing plan for the next peak season. Communicate with distributors The off-season, senior managers in enterprises should focus on customer visit or distributor or dealer meeting, summed up the season of the marketing work, listen to their suggestions for the enterprise products, all kinds of marketing policies and business personnel, as the enterprise develop future marketing policy and personnel adjustment basis; at the same time, through this communication to the close relationship between both sides. If enterprises want to launch new products and implement new policies in the next season, they should negotiate