微信VS陌陌如何打动陌生人的心 张小龙（WeChat VS Unfamiliar Street how to move the hearts of strangers Zhang Xiaolong）.docVIP

微信VS陌陌如何打动陌生人的心 张小龙（WeChat VS Unfamiliar Street how to move the hearts of strangers Zhang Xiaolong） Tencent used to be an enemy of the Internet, often scolded and copied, but scolded and scolded, and now we begin to learn Tencent. Theres a very important logic here: in the process of copying, new and good changes are constantly injected, and in the end it becomes a wonderful micro innovation. And WeChat is one of them. All for simplicity Why is there only one button on Apples mobile phone? There are different arguments on the subject, but the conclusions are often consistent: for simplicity. The chief designer of apple is Jonathan Ivor, who used to make toilet designs. The design of a button comes from the toilet - we often see some toilets with two buttons on it. That user experience is bad. Every time you flush, you dont know whether to press the big button or press the small button. Micro innovation is to make complex simple Once, at a party, there were several girls. I told them to pretend to be a WeChat. They asked why. I said that you can send text messages and send pictures free of charge, save the money of MMS, and you can speak directly, even typing. None of the girls was interested. She looked at me strangely and asked, why should I use this? Then I showed them on the spot and said, look, there are lots of beautiful girls around here. I can say hello to them. They immediately give them two eyes, and each one takes out a cell phone and asks me to help them.. I was shocked. How could the difference be so great?. I admit that I knew little about human nature, and the real result was this. Hello is WeChat in the shake, this function is very simple, excellent development colleagues may have one or two days can be developed, but how can we put a function into a minimalist experience, this is very difficult. Facing a function, we can do what others havent done, which is very difficult. Here are some ways to follow - simplicity is beauty. Shake, there is no button