《切割营销》第7章 管理中国市场是一个如何的市场（Cutting marketing, the seventh chapter is how to manage the Chinese market）.docVIP

《切割营销》第7章 管理中国市场是一个如何的市场（Cutting marketing, the seventh chapter is how to manage the Chinese market） Series features: cutting marketing The farmers every year laborious cultivation, in order to have a good harvest, he must make clear for the survival of the land is how the earth, what kind of suitable crops, even if this point dont understand, you can not have a good harvest! Many entrepreneurs doubt: the same product, favorable policy, how to sell well in some areas, in other areas are not good? Whether an enterprises customer management is mature or not, the key is how to attract and retain high value customers. And retain customers have two key tasks: first, continue to provide high quality of service; second, to provide more products and services for customer needs, so as to form a more organic customer portfolio. Experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post industrial society, people are more concerned about the quality of life, care