《切割营销》第8章 管理中国市场的三年夜时机(2)（The eighth chapter of cutting marketing, the three opportunity to manage the Chinese market (2)）.docVIP

《切割营销》第8章 管理中国市场的三年夜时机(2)（The eighth chapter of cutting marketing, the three opportunity to manage the Chinese market (2)） Finally talked about the key place: the price. The customer asked the lowest price is how much, because the extension by operators for many years to the ongoing investment in the service, according to the absolute volume and relative volume, it has to be China all the best in the business, service quality for many years operators more by relevant departments for points against the object, the eyes of the media operation the government is taking profiteers, eyes operators not obedient, the eyes of the people scolded operators. Our profit is relatively low, and the amount of fax sent by individual users is relatively small, so there is no discount. But now the company in response to the financial crisis is held in concessions, so they reported to customers a 20 percent off annual rent price. Customer feedback said: the price is too high.. I said: if you charge 500 yuan for sending, and the annual rental discount, I can reduce it to 50 yuan again.. This price is already very low, and I quote the reason the price is: the experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living s