网络营销用户体验量化的76个体验点（76 experience points of quantifying user experience in network marketing）.docVIP

网络营销用户体验量化的76个体验点（76 experience points of quantifying user experience in network marketing） (I) about experiential marketing Joseph pine and James ? ? Gilmore in the experience economy in the book of the so-called experience is the enterprise of commodity, to serve as the stage, take the customer as the center, to create a consumer can fully participate in the memories worth consumer activities. Experience is to enable everyone to participate in consumption in a personalized way, in the process of consumption emotional, physical, psychological, intellectual, spiritual and other aspects of satisfaction, and produce a desired or better feeling. The core of experiential marketing is customer participation, and consumers of experiential marketing give full play to their imagination and creativity, and actively participate in the design, creation and reprocessing of products. Through creative consumption to reflect a unique personality and value, to achieve greater satisfaction and a sense of accomplishment. The focus of experiential marketing is the customer experience, the customer as the main body of value creation, timely response to consumer emotional appeal. (two) network experiential marketing Website experiential marketing refers to the use of network characteristics to provide customers with a sound network experience, improve customer satisfaction, and thus establish a close and sustainable relationship with customers. Experiential marketing of the Internet is an extension of experiential marketing. With the popularity of the Internet, network experience has become an indispensable part of experiential marketing. (three) classification of website experiential marketing; 1, sensory experience: presents the audio-visual experience to the user, emphasizes comfort. 2, interactive experience: presented to the user operating experience, emphasizing ease of use / availability. 3, emotional experience: presents the psychological experience to the user, emphasizes the f