网络营销的物流策略（Logistics strategy of network marketing）.docVIP

网络营销的物流策略（Logistics strategy of network marketing） Logistics refers to the actual flow of planning, execution and control of raw materials and final products from the place of origin to the place of use. The role of logistics is to manage the supply chain, that is, the process of increasing the value from suppliers to end-users. Therefore, the task of logistics managers is to coordinate the relationships among suppliers, purchasing agents, marketing personnel, channel members and consumers. Logistics is the biggest bottleneck of developing network marketing at present. The network marketing reduces the cost by reducing the intermediate link, thus can provide more price concessions. But if the logistics are not handled properly, the cost of the savings may be insufficient to cover the delivery costs. The logistics of intangible goods (such as software, music, online services) can be done directly via the internet. Logistics problems are manifested in the distribution of most tangible goods. There are three main logistics strategies adopted by enterprises. Through the postal system Using EMS (EMS) or ordinary postal service, is the site according to the consumer online shopping list and consumer home address information, commodity packaging and personally to the site near the post office for EMS or ordinary postal service, consumers receive notice of claim to the post office, post office for the purchase of goods. Through the express delivery and delivery business of China Post, it is one of the most important ways for Internet marketing enterprises to settle their orders from overseas customers. After decades of construction, China post system has developed a more developed system, which can reach almost any corner of the country. Its disadvantages are high fees and slow speed. The largest Dangdang online bookstore as an example, for outside Beijing, a Book of ordinary registered mail costs 4.5 yuan, the arrival time is 4~10 days, if the EMS express mail, you need 30