网站过度优化（Website over optimization）.docVIP

网站过度优化（Website over optimization） The so-called excessive optimization, in fact, is wrong optimization, or that there is no optimization. How to avoid excessive optimization of the site, the following is my summary of the points: A: H1, H2, H3, boldface, italic, etc. some of the heavier text Tags These tags cause the search engine to attach great importance to the included text, and a page H1 tag can only be used once! Its best to do what needs to be labeled, with labels, naturally! Two: bottom link Some people pick up the site in the bottom of the website and website search keywords to do and all add to the home page, the correct approach the weights assigned to the column and the different pages, and link at the bottom of the repeated keywords repeatedly is not desirable. Three: keyword density is too large This keyword density does not have an accurate value, we can follow webmaster tools to our suggestion, 2%-8%. is best according to the article content to pay attention to the number of keywords! Now basically do not talk about density, short articles appear 3-5 times, long words 5-8 times, basically almost the same! Four: incorrect use of external anchor text When choosing anchor text exchange links, you can do 80% of the target keywords by 28 theory (20% meets and 80% needs), but dont do 20% words related to H1, or title! Five: the chain led to punishment This is the longest mistake people make, and most websites are K because of this 1) do links when you want to see the web site and with the IP site has not been punished?! 2) do anchor text reference above a (external anchor text error using), the chain do not put the same keywords, the same address, added to the link! 3) dont swap links many times with IPs Web site! 4) step by step, do not jump violently reduce, keep a certain amount every day! More than SEO so, the person is so the moon waxes and wanes.! So what are the psychological causes of these mistakes? 1) Title appear keywords will get good rankings,