网络书店经营成功策略分析_以当当网为个案txt（Analysis of the successful strategy bookstore network _ to dangdang.com as a case TXT）.docVIP

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网络书店经营成功策略分析_以当当网为个案txt（Analysis of the successful strategy bookstore network _ to dangdang.com as a case TXT）.doc

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网络书店经营成功策略分析_以当当网为个案txt（Analysis of the successful strategy bookstore network _ to dangdang.com as a case TXT）

网络书店经营成功策略分析_以当当网为个案txt（Analysis of the successful strategy bookstore network _ to as a case TXT） Dangdang online bookstore management analysis Dangdang network bookstore business analysis No. Volume 25 5 Journal of Zhengzhou Institute of Aeronautics Industry Management Vol. 25 No. 52007 years October Journalof Zhengzhou Institute ofAeronautical IndustryManagement Oct. 2007 Strategy analysis of successful operation of online bookstore Take Dangdang as a case Changjinling (Department of information science, Zhengzhou Institute of Aeronautics Industry Management, Henan, Zhengzhou 450015) Abstract: Taking the famous online bookstore -- Dangdang online bookstore as a case, this paper analyzes its enterprise management concept and operation model SWOT analysis of its internal and external conditions on the basis of. Based on case study and document analysis, the author discusses the The main strategies for the success of the battalion include: improving customer loyalty, sharing network alliances, ensuring transaction security and fast delivery, Improve database, optimize customer service quality, and so on. Key words: online bookstore; successful strategy; e-commerce; enterprise management CLC number: F724. 6, document identification code: A, article number: 1007-9734 (2007) 05, -0058, -03 First, the development of online bookstores in China The rapid development of computer networks has promoted the development of e-commerce Development, books as a suitable for the development of e-commerce products, For the online bookstore to become a typical e-commerce project The foundation. Now online bookstores are springing up all over the country Now. Such as Dangdang, excellence network, Beijing book building. Here, what Internet Bookstore refers to the use of Internet to achieve book sales A new retail channel of books for sale. Compared with the traditional bookstore, online bookstore order processing speed Fast, wide range of services, volume of books, the reader can sit a